![]() ![]() “To add context, table sugar has a high glycaemic index (GI) of 65 maltodextrin has an even higher GI index of 80-120, almost double that of sugar. “Maltodextrin carries zero nutritional value which acts only as a binding agent and sugar replacement (it carries the same calories as sucrose). Loi added: “In general, excessive sugar is harmful, all the more so that children’s milk products should not contain these added hidden sugars and ingredients as replacements. “This is where we would like to address the importance of label reading and to check, check and check the ingredients on the back of the packaging before purchasing, especially when it concerns children’s milk.” “It is especially worse if parents are ill-informed about the ingredients present in the milk that they give to children, which could be inhibiting their potential growth. Even if they are drinking milk, children are still not getting the right amount of nutrients. ![]() “It means that malnutrition is a major issue among Malaysian children. “According to a report by the Health Ministry, it is found that one in five Malaysian children under the age of five are stunted. “Parents, grandparents and caretakers alike understand the importance of a child’s growing up years as a crucial stage for their overall development,” said Farm Fresh COO Azmi Zainal. Siti Nurhaliza joining Loi and Azmi to launch Farm Fresh Grow. Its ingredients include cow’s milk that contains natural calcium phosphate, protein, Vitamin D3 to aid with calcium absorption, and fortified with inulin fibre, DHA (algae), choline, taurine, iron, magnesium, zinc plus antioxidants and 22 vitamins including Vitamins A, B2, B3 and C. “Additionally, the dilution of the natural dairy in formulated milk powder weakens the natural calcium content in dairy, which is then added with calcium carbonate, processed from limestones,” said Loi.įarm Fresh Grow has a creamy note and tastes just like fresh milk, which comes in 125ml and 200ml UHT packaging formats that can be stored at room temperature. “To compensate for the lack of sweetness in the milk, other forms of processed sugar substitutes like maltodextrin, corn syrup solids and also sucrose are added to make it tastier and thicker. “To replace the skimmed-off milk fat, plant oils are used in combination of different plants to be added in the formula milk formulation due to similarity in fatty acid composition. (From left) Farm Fresh brand ambassador Datuk Seri Siti Nurhaliza Tarudin, her daughter Siti Aafiyah Khalid, Farm Fresh chairman Tan Sri Megat Najmuddin Megat Khas, Farm Fresh CEO and co-founder Loi Tuan Ee and Farm Fresh COO Azmi Zainal introducing the new Farm Fresh Grow UHT formulated ready-to-drink milk. What’s left is the skimmed milk that is used as the basis of children’s formula milk,” said Farm Fresh CEO and co-founder Loi Tuan Ee. “In normal dairy industry practices, milk fat is skimmed off dairy milk to make cream and butter as they are more valuable. This product will resonate with mothers who want a more natural product for their children as it does not contain maltodextrin, vegetable oil nor calcium carbonate. This UHT formulated growing up milk is in ready-to-drink format and made from pure cow’s milk with only essential fortification added. TO provide the right nourishment for a healthier future generation, Farm Fresh has introduced its latest product, Farm Fresh Grow, for children aged one to six. ![]()
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